HTC Labour Union

Editorial Design · Information Design · Campaign Design · Photography
2024 - 2025, (NYC)

As the sole in-house designer for one of New York City’s largest labor unions, I supported communications across print, digital, editorial, events, and organizing campaigns. My work ranged from publication design and photography to social media campaigns, educational materials, and large-scale member communications.

Working directly with union leadership, organizers, and members, I translated complex labor issues into accessible visual communications that could engage diverse audiences across multiple channels. The role required balancing speed, clarity, and consistency while supporting both internal communications and public-facing campaigns.

Booklet design

HEAT Captain Commitment Guide
Designed a leadership handbook for the HEAT Captain Commitment initiative, a program focused on empowering union members to take active leadership roles within their workplaces.

The booklet was created as both an educational and practical resource, outlining responsibilities, communication strategies, conflict mediation practices, and pathways for engaging fellow members. The design prioritized readability, accessibility, and information hierarchy to ensure complex organizational information could be easily referenced in real-world situations.

Role: Layout Design, Information Design, Print Production
Tools: Adobe InDesign, Illustrator, Photoshop

Hotel Voice

Quarterly Editorial Publication

Hotel Voice is the union’s quarterly publication distributed to members, delegates, and board leadership across New York City.

I contributed to multiple editions by designing editorial layouts, creating illustrations, producing infographics, photographing events, and developing supporting visual assets. Each issue combined news reporting, member stories, campaign updates, and organizational communications into a cohesive publication designed for a broad readership.

The project required balancing editorial storytelling with complex information while maintaining consistency across hundreds of pages of content.

Role: Editorial Design, Photography, Illustration, Publication Layout
Tools: Adobe InDesign, Photoshop, Illustrator

Social Media & Campaign Communications

Developed visual campaigns and digital content supporting labor actions, member engagement, educational initiatives, contract campaigns, and community events.

Working within an established brand system, I created graphics, photography, motion assets, and promotional materials designed to increase visibility and participation across union programs. Content ranged from event announcements and member spotlights to advocacy campaigns and educational resources.

The work required adapting complex policy, labor, and organizing topics into clear, engaging visuals optimized for digital audiences.

Role: Social Media Design, Campaign Graphics, Photography, Visual Storytelling
Tools: Photoshop, Illustrator, InDesign, Lightroom