START · Deeptha Babu · Brooklyn, NY
Product designer and strategist. I own the product end to end, from research and architecture to shipping and go-to-market.
SENA · 2022 to present
Safety infrastructure for survivors of gender-based violence
SENA connects survivors to verified legal, medical, mental health, and safety support through one private app.
SENA · click here, then Add… → Gallery
Discreet Mode · safe to open anywhere
FORK · pick the path closest to your role
if: product / UX
Pickleheart · click here, then Add… → Galleryv
Product & UX
Launching a park app, and rethinking the site around it
Pickleheart · live on iOS and Android · 27 competitors reviewed
if: brand / marketing
Brand & Marketing
Campaigns that thousands of union members actually read
HTC · +20% engagement · +15% followers
if: research / critical
4 images, 2 columns · click here, then Add… →
Critical Design · Pratt MFA
Design that asks questions
They Matter · Perspective · featured in The New Indian Express