Brands and campaigns built to be used, not just admired.

Identities, publications, and campaigns for a labour union, a Montessori school, a skincare brand, startups, and sports events. Each one had a job to do, from explaining a policy to filling a tournament.

Hotel Voice spread next to the HEAT Captain guide · click here, then Add… → Gallery

Brand & Marketing · Featured HTC: campaigns for a major NYC labor union

+20% social engagement · +15% followers · 40+ print and digital pieces

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Redesigned foot bath packaging with instruction icons · click here, then Add… → Gallery

Packaging Kadidja NYC: Packaging that explains itself

Instructions shown in icons, not paragraphs · production-ready dielines

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Old logo vs new logo, then applications · click here, then Add… → Gallery

Brand system Mama Bear: A three-year identity for a Montessori school

New logo and brand system · 25+ campaign pieces

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Mascot family · click here, then Add… → Gallery

Illustration · Social Dhiyo Ai: Mascots that made an AI brand approachable

10+ mascots · 30+ assets · +18% follower engagement

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Events Sports Paddock: Scorecards and campaigns for 15+ tournaments

+25% sign-ups · 20+ posters · 300+ attendees at one tournament

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Street-poster series · click here, then Add… → Gallery

Speculative rebrand · Pratt MFA Museum of Sex: A street-poster identity for a New York museum

Poster series and logo system inspired by layered NYC street posters

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DB bird mark · click here, then Add… → Gallery

Identity My initials, as a bird in flight

Logo, type and motion system

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