Deeptha Babu
COMMUNICATION DESIGNER,
visual storyteller, creative strategist, photographer, and everything in between.Hi, I’m Deeptha Babu, a South Indian communication designer, creative strategist, and visual storyteller based in New York City. I recently completed my MFA in Communication Design at Pratt Institute, where my practice evolved from 2D illustration to multidisciplinary and multimedia explorations. My work focuses on translating complex ideas into accessible, human-centered visuals, crafting narratives that speak across audiences and break down complex topics into forms anyone can connect with and empathise with.
My design practice lives at the intersection of creativity, storytelling, and human-centered interaction. It’s shaped by my own lived experiences, feeling overwhelmed by complex, cluttered design and deeply moved by simplicity that just makes sense. At the core of my work is a clear design principle: keep it simple, thoughtful, and intuitive.
Experience
Hotel and Gaming Trades Council (Labour Union)
New York City
June 2024 – May 2025 (1 Year)
Designed 40+ digital and printed materials using Adobe InDesign, supporting internal and external communications.
Created over 30 original graphics and event photographs, leading to improved event promotion and member participation.
Curated a portfolio for social media posts, helping grow online followers by 15%.
Sports Paddock
Bengaluru, India
Jun 2022 – Aug 2022 (3 months)
Produced event promotional assets, including 20+ posters and social media graphics, resulting in a 25% increase in event sign-ups.
Co-organized a football tournament with 15+ teams, attracting over 300 attendees and expanding the event’s reach.
Mama Bear Montessori
Bengaluru, India
July 2021 – June 2024
Created 25+ promotional posters and flyers for digital and print campaigns.
Developed and implemented a social media marketing strategy, boosting engagement rates by 40%.
Neurotech Design
India
Aug 2021 – Dec 2021 (4 Months)
Produced ad assets for Google and social media, resulting in a 20% uptick in online ad interactions.
Illustrated assets for website and Amazon landing pages, contributing to improved product visibility
Dhiyo.ai
Bengaluru, India
Jan 2021 – Mar 2021 (3 Months)
Established a unified social media brand language, increasing follower engagement by 18%.
Assisted in creative direction for online video ads, supporting a successful product launch campaign.
Route 7,
Bengaluru, India
March 2020 – April 2021 (1 year & 1 month)
Managed media coverage and content creation, increasing event visibility by 35%
Led a team of 8+ volunteers to execute event logistics and digital promotion
Volunteer
Bachpan 15
India
February 2021 – June 2021 (5 months)
Collaborated with team members to develop visual campaigns targeting parents and educators
Enhanced online engagement by delivering compelling and informative designs
Reap Benefit
India
March 2021 – July 2021 (5 months)
Designed sustainable packaging solutions for educational materials
Mapped COVID-19 vaccine distribution for over 1,000 users, supporting accessible community information through clear, user-friendly infographics
Education & Skills
MFA in Communication/ Multimedia Design
Aug 2023 – May 2025 (60 Credits)
PES University, India
B.Des. Product Design/ Industrial Design
Aug 2018 – Sep 2022 (161 Credits)
Kevin Gatta
kgatta@pratt.edu
(Co-founder of TheTypeGuys.com)
Alyssa Krisinski
akrisinski@nyhtc.org
(Deputy Director of Communication at HTC Union)
Storytelling
Photography
Design Research
UI/UX
Illustration
Visual & Information Design
Prototyping
Usability Testing
Adobe Illustrator
Adobe InDesign
Adobe XD
Adobe Lightroom
Adobe After Effect
Figma
Procreate
Autodesk Sketchbook
Autodesk Fusion 360
MS Office
Hindi (Fluent)
Kannada (Fluent)
Painting
Mandala art
Indoor gardening
Event organising
People watching
Trekking
Photo walks
Yoga and meditation
Subway art
deepthabn99@gmail.com
dbheeman@pratt.edu
Last Updated July 2025