Personal Identity System

Brand Strategy · Logo Design · Typography

Design Challenge

How can a personal identity capture not just who I am, but how I think?
A lot of my work revolves around understanding complex systems and translating them into something people can navigate. Whether I’m designing a product, building a brand, creating a publication, or researching a social issue, I’m always interested in the relationship between people, information, and the systems around them.

I wanted my visual identity to reflect that approach. Rather than creating a traditional monogram, I wanted to design something that felt curious, adaptable, and always moving forward.

Exploration

The project began with an exploration of my initials, D and B.

I experimented with dozens of different directions, looking at:

Geometric monograms
Abstract letterforms
Negative space relationships
Symbolic forms
Minimal identity systems
Marks that could work across both digital and physical spaces

The challenge was finding a balance between something personal and something versatile. I wasn’t interested in creating a logo that simply spelled out my name. I wanted a symbol that could communicate an idea.

Inspiration

As I continued sketching, I noticed certain forms appearing repeatedly. Many of them resembled wings, directional arrows, and objects in motion.

That observation led me to the silhouette of a bird in flight.

Growing up, birds always represented freedom, movement, and possibility to me. They navigate unfamiliar environments, adapt to changing conditions, and keep moving forward. Those ideas felt closely connected to both my personal journey and the type of work I create.

Rather than illustrating a bird directly, I abstracted its form into a simple geometric mark that could also be traced back to the initials D and B.

Final Identity

The final logo sits somewhere between a monogram and a symbol.

Built from my initials and inspired by the shape of a bird in flight, it represents curiosity, movement, resilience, and growth. It reflects how I approach design: exploring unfamiliar territory, questioning assumptions, and finding ways to help people navigate complexity.

The project expanded beyond the logo into a broader identity system, including typography exploration, Motion Design, and visual applications across print and digital platforms.

For me, the identity is less about representing a person and more about representing a way of thinking.