Brand & Marketing · Identity

My initials, as a bird in flight

How do you design a mark that shows how you think, not just who you are?

I explored dozens of directions with my initials, D and B: geometric monograms, abstract letterforms, and negative space. Many sketches kept turning into wings, arrows, and things in motion. That led to a bird in flight, which to me has always meant freedom, movement, and finding your way through unfamiliar places.

The final mark sits between a monogram and a symbol. It traces back to D and B, and grew into a small system of type, motion, and applications across print and digital.

Sketches · final mark · applications