What if a label is a technology?

We usually think of technology as tools built to solve problems. Labels work the same way: systems people design to sort, manage and control each other.

This project looks at how labels for gender, race, work and politics compress complex lives into simple categories, and how those categories keep power where it already is.

To question them, I used four design strategies: parody, subversion, refusal and appropriation. Each became a fake product.