Three redesigns, each forced by research
We rebuilt each version when research showed the last one answered the wrong question.
By service → by situation
The first version, Safe & Secure, sorted resources into legal, medical, and crisis. That assumes people know what they need. We rebuilt the information architecture around situations instead: "I'm not sure what's happening." "I'm being monitored."
Visible → disguised
Interviews kept returning to the same fear: being seen. Privacy stopped being a setting and became the starting point of every screen.
App only → app and web
For some people, even installing an app is unsafe. A web version now carries the same resources, with a one-tap exit that leaves nothing behind.
27
concepts explored
3
core systems kept