Asking a park community to lend, not donate
Pickleheart's capital campaign asked supporters for fixed-return loans, not donations, to fund free tech for public parks. That's a harder ask than a donation. People need to trust the story before they read the terms.
A full page redesign, plus a campaign video: script, shoot, and edit. The page runs in the order a lender's questions arrive:
1 · Why it matters
With the video.
2 · What's already built
The app and the Insiders shop.
3 · What's next
The roadmap.
4 · The terms
The risks and the FAQ.
5 · The pledge
Redesign
full campaign page
Video
scripted, shot and edited