Live, launched, and the site has a plan
The app is live.App Store ↗Google Play ↗
Insiders emails are sending.Insiders page ↗
The capital campaign page and video are live.Campaign page ↗
The new site structure is agreed and moving into design.View site ↗
The lifecycle email journeys are designed and in review.
The research was AI-assisted. The criteria, scoring rules, and recommendations were mine.
What I'd change: Build a social media presence earlier, and focus the launch on one core audience instead of every player at once.