A page for the people who run pickleball

Every park has people who set up nets, run rotations and keep the community going, often with no title. Insiders is Pickleheart's program for them: members-only pricing on paddles and balls, and first access to what's next.

The page didn't exist. The work started with the user journey: who these leaders are, what makes them apply, and what they expect after they do. That shaped a new page that speaks to them directly, a three-step path to apply, and the emails that follow: an approval email ("You're in! Welcome to The Insider Shop.") and two Brevo templates, signed off by both founders and now sending.