Organised by what people came to do
An audit of 290 site items and a scan of 27 comparable organisations showed the site's real problem: people couldn't find things.
Most similar sites are organised by place. With dozens of parks and communities, that overwhelmed visitors before they knew what they wanted. The new structure starts with intent instead: About · Play · Lead · Insiders, with parks and communities one click away.
After · sitemap by intent · click here, then Add… → Gallery
290
items audited
27
organisations benchmarked
6
structures compared